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Not for Sale campaign launched
Premier, in association with CARE, launches it’s Not for Sale campaign this week.
According to the Home Office there are 80,000 people in prostitution in the UK. With
many individuals getting involved at a young age, the chaotic life style, drug dependency and abuse make it difficult to leave without support.

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Why is this campaign needed?
In addition to those who are involved from the UK, thousands of women and children have been trafficked from abroad and forced to work in UK brothels. Research published last week by the Poppy Project reveals that women of 77 different ethnicities, many of which are major source countries for trafficking, are offered in London brothels. Some brothels advertise ‘very, very young girls’.
Write to your local newspaper
Tear out the page with the advert on it and send it back to the editor along with a polite letter explaining the link to trafficking and why you think the newspaper should not be advertising these services. An example letter can be downloaded here
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Demand is one of the key elements that fuel the trade in people. There is a high-profit market for pimps and traffickers to exploit in this country. Research published in 2007 revealed that the largest access route used by buyers seeking prostitution services is through adverts for ‘saunas’ and ‘massage’ in local newspapers.
Pressure has been placed on newspapers to help reduce commercial sexual exploitation in the UK by refusing adverts that promote ‘adult services’. As a result, earlier this year, The Newspaper Society – based on representations from government ministers – released a revised guidance to member newspapers to stop accepting such ads. Two major newspaper chains agreed to comply with the guidance but there are still a large number of newspapers who have yet to comply and refuse these ads.
Take Action
Please add your name to the Premier letter of support. The letter calls on The Chairman of The Newspaper Society and Newspaper Editors to ensure that all media owners stop accepting advertisements in their newspapers that sell exploited women for sexual services. To add your name click here
CARE stance on commercial sexual exploitation
CARE recognises the imbalance of power between the bought and the buyer and supports an approach which tackles the demand for prostitution through criminalising the trafficking, pimping and buying of people for sexual exploitation. CARE advocates a compassionate approach to those involved in prostitution, rather than immediate fines and imprisonment as this does little to help people escape the cycle of involvement in commercial sexual exploitation.
Links to further information
Women not for sale: A report on advertising women in small ads in local newspapers
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